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Understanding the General Settings Page

The General Settings Page is where you define your store’s identity, URL, regional accessibility, payment availability, and optional order-level enhancements. This page should be configured carefully during setup, as some fields (especially the Store URL) have long-term impact.

GS


What it is

  • Your Store Name is your customer-facing identity.

Where it appears

  • Storefront
  • Emails
  • Invoices and receipts
  • Notifications

Best practices

  • Keep it brand-friendly and memorable
  • Avoid unnecessary symbols or long names
  • Do not change frequently, as this can create inconsistency in branding and confuse customers

Purpose

  • Supports SEO (search engine visibility)
  • Helps customers quickly understand your store

What to include

  • What you sell
  • Who your products are for
  • Your brand tone (e.g., premium, minimal, playful)

Important tip

  • Do not leave this empty or random. A weak or missing description can negatively affect discoverability later.

What it is

  • Your Store URL is your unique store slug that forms your main link.Example: yourstore.gogopogo.store

Important warnings

  • Do not change frequently — this can break links, affect SEO, and weaken branding
  • Never change if:

Impact of changing the URL

  • Breaks customer bookmarks
  • Reduces repeat visits
  • Affects customer trust

Recommendation

  • Set it correctly once and avoid modifying it later.

What it does

  • Enables regional language support for your store.

When to use

  • When targeting local audiences, especially in India

Clarifications

  • This is an optional feature
  • Useful when scaling your store to wider audiences
  • Not mandatory during initial setup
  • The feature is still developing and may improve over time

What it is

Cash on Delivery allows customers to:

  • Pay at the time of delivery
  • Use partial payment options (where applicable)

Current limitation

  • COD is not enabled by default
  • To enable COD, you must contact admin support

Important clarification

  • This is not a self-service feature
  • It cannot be enabled directly from this page

When to enable

  • Particularly useful in the Indian market
  • Helps build trust and can improve conversion rates, especially for new customers

What it does

  • Automatically adds an item (e.g., a postcard) to every order.

Key clarifications

  • This feature is optional
  • The item is added per order, not per product

When Enabled

  • When enabled, additional configuration options appear:

Product Type and Cost

  • Example: Postcard
  • A fixed cost is applied per order (as shown in the UI)
  • This cost is charged for every order where the item is included

STATIC

What it means

  • The same design is used for every order

How it works

  • You upload a single image
  • That image is automatically included in all orders

Requirements

  • Size: 5.9 × 4.1 inches
  • Format: PNG or JPG

Use cases

  • Thank-you cards
  • Branding inserts
  • Promotions

DYNAMIC

What it means

  • Content can vary for each order

How it works

  • Images are uploaded after order confirmation
  • You can customize content per order

Requirements

  • Size: 5.9 × 4.1 inches

Use cases

  • Personalized messages
  • Customer-specific promotions

Important points

  • An additional cost is applied per order
  • Useful for branding and marketing purposes

Not mandatory

  • This feature is not required for your store to function
  • It can be skipped during initial setup

After making updates, click “Save Changes” at the bottom of the page to apply them.Changes will not be reflected unless saved.